Scherler Named Communications Director for NGSP

July 2, 2004

National Grain Sorghum Producers (NGSP) Executive Director Tim Lust announced that Christi Scherler has been named the organization's new communications director. Scherler started work in this capacity in late June.

"Christi will be a great addition to our team. She is energetic and ready to go to work on behalf of sorghum producers. She's also a sorghum grower, so we anticipate that she will add a lot of value to our organization," said Lust.

Scherler was raised in Southeastern Colorado on a grain sorghum, wheat, and sunflower farm where her family also operates a seed and chemical application business. She earned a bachelor's degree in agricultural communications at Texas Tech University and a master's degree at the University of Florida. She has been the communications coordinator for Producers Cooperative Association in Bryan, Texas since 2002. Scherler has also worked with the Southern Seed Association and in crop chemical sales and human resources for Dow AgroSciences.

"I feel like I'm going back home," Scherler said. "I look forward to joining a staff who are truly working to make an impact on the industry. I count it a great privilege to work for grain sorghum producers and with the media."

NGSP represents U.S. grain sorghum producers nationwide. Headquartered at Lubbock, Texas, in the heart of a U.S. grain sorghum belt that stretches from the Rockies to the Mississippi River and from South Texas to South Dakota, the organization works to increase the profitability of grain sorghum production through market development, research, education, and legislative representation.